Questly
As the Product Designer & Manager at GuruLabs, I led the design of Questly, a B2B SaaS platform that boosts user engagement for Web3 communities through a complete gamification infrastructure, including leaderboards, rewards systems, and interactive quests.
The MVP launch was a remarkable success, attracting over 30,000 users in the first campaign, showcasing the platform's capacity to drive significant engagement from the start, alongside other key achievements.
Company
Guru Labs
Role:
Product Designer & Manager
Segment
Saas | Web3 | Loyalty
Website:
Questly.quest
Retaining users in a competitive space
Understanding the ecosystem
Identifying decision-makers and end users
Defining the core experience
With insights from the research and defined personas, I collaborated with the team to outline essential features for Questly’s MVP. We prioritized planning functionalities that would address key pain points and enhance user engagement, focusing on both admin and end-user aspects.
I facilitated brainstorming sessions to define initial quest ideas that were both engaging and feasible within our development timeline. These sessions led to a prioritized list of quests that aligned with our users' interests and our product capabilities.
Sharpening the UX
With initial features outlined, I sketched wireframes. I developed early prototypes, prioritizing the end-user experience to create a quest hub that was engaging and familiar for the target audience bringing gaming elements.
For usability testing, I adopted an asynchronous approach—users recorded their screens and narrated their experiences as they completed specific tasks within Questly. This method, paired with post-test surveys, yielded valuable feedback, revealing strengths and identifying minor tweaks needed for the final version. I organized the feedback by feature, guiding adjustments and enhancements before final development.
Flexibility as a key cifferentiator
A major strength of Questly is its white-label approach, allowing full customization to match any client’s branding. My focus was on designing highly adaptable UIs—clients could use the admin panel to customize everything from logos and color schemes to wording within the user experience.
This enabled brands to create unique, tailored experiences for their communities. For instance, Clipper, whose branding revolves around pirate themes, could rename their rewards inventory to “treasure chest” and team names to “ships,” creating a more cohesive and engaging user experience.
The final steps
After prototyping and testing, I focused on creating all the UIs, starting with the quest hub and quest flows for the end user. This phase was all about making the experience engaging and visually cohesive, ensuring that each interaction felt intuitive and aligned with the user's journey.
I then moved on to designing the admin panel flows, prioritizing usability for managers and decision-makers. During the handoff, I worked closely with the development team, refining micro interactions and making adjustments on the go to ensure a smooth and efficient implementation of the final designs.
Proving the power of gamification
By the end of our first development phase, Questly secured deals with Clipper and SushiSwap, two prominent players in the Web3 space.
Clipper used Questly for their Sail Token ($SAIL) launch, attracting 30,000 active users who competed in quests, both internal and third-party. This marked a significant milestone for Questly.
SushiSwap leveraged Questly for a $TOSHI trade competition, resulting in over $1 million traded during the event, highlighting the effectiveness of our gamification strategy.